Who Is Zakious Cooper
SINGER, SONGWRITER, PERFORMER
Deo, during his time in the U.S upon migration so as to play soccer in New York & Europe discovered his passion and zeal for the camera and that’s the moment he decided to create a YouTube page which helped him gain a great following, as well as getting very comfy with being a public figure.
“Mission Impossible”, was DEO’s first project that was a 7 track album featuring Afro Hip-Hop Artist Young Bix on the track, “Aint Regular”. The “Mission Impossible” project acquired over 300,000 streaming on major streaming platforms and helped to grow the name “DEO THE PLUG” as a famous artist. The other tracks that were included in “Mission Impossible”, included, Deo ain’t regular, Work is it, Don’t Wanna Die and Young and Fwesh,.
Deo has over the years of developing his talent come out as a very good artist that has given him the chance of gracing the stage with prominent artists like Davido, Burnaboy, Zlatan, Michael Blackson, which has seen him take the world by storm.
The Challenge
Zakious Cooper had a hard time breaking through the Canadian market where music genre like reggae lags behind other music genres like hip hop, country and rock. He also had a hard time getting into the Caribbean market.
Her major challenge was in numbers; YouTube and Spotify. She wanted to increase her audience and the number of people who consumed her music. This included increasing subscriptions in her channels and various account.
Our Mission
Our mission was to drive more attention the DEO’s social media through the exclusive social marketing done for him as well as PR and press. To maximize media coverage as well as attract a wide audience is every artist’s desire. Deo partnered with Eminent Media Inc. to help him achieve this.
Below are some of the great achievements that we brought to the table for Deo The Plug;
LOGO CREATION
As it is every artist’s desire or even an organization to stand out from the rest, so was Deo The Plug’s desire to stand out as a unique artist and one of the ways Eminent Media Inc. could helped him achieve this was through the creation of his logo.
This logo was placed on various places like water bottles, hoodies, caps, business cards, where Deo the Plugs greatest fans could feel close to him by buying these items that contain his logo.
Media Tours
We were responsible for planning media tours for Deo The Plug on various T.V and radio stations, where he his fans got to know more about him from the questions he answered at the interviews and also got to attract some new followers.
Social Media Marketing
Social media marketing is important in connecting with one’s followers and helping them get a better understanding of your brand. Eminent Media Inc. helped Deo The Plug achieve this through verifying him on Instagram, which saw him gain a large following on his Instagram page @deotheplug, where his photos and videos were posted for his fans. Other social media sites that Deo Apple, Twitter, SoundCloud, Facebook.
YouTube
Reverb Natio