Korexion

Korexion alias Keipher Scott, who was voted as the JUNO awards reggae artist of the year, is a Canadian citizen who hails from Trench Town, Jamaica but has increasingly proven to be the voice of Canadian people.

Armed with his golden voice and his love for music, Korexion seeks to communicate and pass his message to his audience with his remarkable performances across the globe. The talented artist has shared a stage with remarkable reggae artists such as, but not limited to Sean Paul, Sizzla, Shaggy, Damian Marley, etc. 

Korexion who happens to be a carrier for sickle cell anemia not only champions the fight against the disease but also is at the forefront in raising money towards creating awareness for the same. The selfless artist in partnership with 3P led to the conception of the hit song ‘Mama you know’ which is one of the biggest bangers in Canada.

The Challenge

Korexion being an award winning artist is already known. Since his brand was not struggling, our aim was to stabilize his brand in the market and give him a constant reference. This meant we had to design his logo, revamp his website and his social media pages as well. We wanted to give him and identity that would remain in people’s minds as well.

We created a suitable logo for him that entailed his stage name since people are already accustomed to him like that. We all know that a unique and ideal logo is one of the major pillars of a perfect brand.

Website

We wanted to create Korexion a highly optimized website that would be both mobile and desktop friendly. This is because we purpose to direct traffic from his social media pages to the site. The site is also linked back to social media hence it is a recurring interlink

Before

After